Taste test: Take hard sourdough pretzels, hit them with a hammer into many pieces, then pour Frito-Lay Zesty Ranch flavor (they must have a ton of this stuff, the same powder that goes onto Cooler Ranch Doritos), and that's what you're left with.
That said, these are pretty good, as if you were taking pretzel pieces and dipping them into ranch sauce. It's difficult to eat just one handful, you notice yourself taking more and more handfuls. Still, if you don't like the ranch flavoring (it can be powerful at times), I'd go with the honey mustard and onion variety.
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Smell test: Smells like Ranch Doritos
From the package: “ROLD GOLD bakes over 15 unique varieties of pretzels. We hope you'll try them all.”
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This snack was discovered by Keith at Old Colony Market, Southborough, Massachusetts.