Taste test: A subtle hot mustard flavor, but what you taste of the mustard isn't the mustard but the hot.
Overall, there's a lot of potato in relation to the mustard. Not much of a beefy taste.
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Smell test: A beefy aroma, kind of like bullion cubes.
From the package: “New Hula Hoops XL ... make crisps look flat. They're flavour coated ALL ROUND for maximum taste. Bigger Hoops in Bigger Packs -- a whole XL experience. Try experiencing New Tortilla Hula Hoops XL in Cool Chilli and Nacho Cheese flavours.”
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Trivia: Web site at www.hulahoops.co.uk
This snack was discovered by Keith and Melissa in London.