Taste test: These are an Israeli version of Bugles.
They taste pretty good, a lot like bugles. They're a bit more bready and less crispy, which probably has a lot to do with the fact that they're baked. As a result, they're a bit on the dry side, so you might want to plan on eating these along with a cold beverage.
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Smell test: Salty smell
From the package: “Kosher-Dairy, under the supervision of the Rabbinate of Sderot” ... ingredients include Modified Starch and Leavening Agent
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This snack was discovered by Amitai in Israel.