Taste test: These are good ordinary vinegar chips.
They're a strong, though not overwhelming, vinegar taste on every chip. The leave a lots of grease, salt and other reside on your fingers, so make sure to have a napkin handy.
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Smell test: Very nice, strongish vinegar smell.
From the package: “Ingredients: Potatoes, vegetable oil, salt & vinegar flavour [flavouring, flavour enhancers (monosodium glutamate, dosodium 5'-ribonucleotide)] salt.” ... “Is there a £20 note inside?” (Nope.)
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This snack was discovered by Jeremy in London.