Taste test: McCoy's chips are the crunchiest, thickest ripple chips I've ever eaten.
These have a medium level of vinegar flavor — noticeably less than your average vinegar chip, but still a very good taste. If you put them on your tongue, you'll get a little more zing.
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Smell test: Good, rich vinegary aroma.
From the package: One of the ingredients is “Salt & Malt Vinegar Flavour (Acidity Regulator: Sodium Diacetate, Salt, Wheat Flour, Flavour Enhancer: Monosodium Glutamate, Tartaric Acid, Flavourings)” ... “If you thought McCoy's thick potato chips couldn't get any better, think again. McCoy's are cooked using a unique recipe making our chunky chips even fresher and crunchier.”
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This snack was discovered by Jeremy in London.