Taste test: These are excellent chips.
They're thick, crisp and crunchy. The mustard flavor is quite sharp (so much so that it overpowers the roast beef), making for a very flavorful chip. There's nothing subtle about it.
Smell test: Hard to describe. It's not mustardy, and I don't think it's roast beefy either.
From the package: “Mr. Brannigan's thick cut crisps have always been made to a traditional recipe from specially selected potatoes. Being a generous fellow, he has decided to ensure that each bag contains even more mouthwatering crisps, each having been carefully checked for quality, crunch and fullness of flavour.” ... “If this pack fails to reach the standard you expect from Brannigans, please send the pack along with details of where and when you purchased it to the address below for a full refund. Your statutory rights will be unaffected.”
Online store: Buy potato chips on Amazon
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Trivia: Other flavors listed on bag: Mature Cheddar & Onion, Roast Chicken & Stuffing, Sprinkled With Sea Salt, Lime Vinegar & Sea Salt, Double Cheddar & Chives, Smoked Ham and Pickle
This snack was discovered by Jen in London.