Taste test: These are pretty good chips.
They've got wide ripples and are quite crisp. There's quite a bit of variation in appearance from chip to chip — some have lots of red on them from the flavor powder, while others are more yellow in color. I couldn't really correlate a taste difference with the differences in color, though. They all have a nice, subtle ketchup flavor. It's far less intense than many other ketchup chips — I'd recommend Wachusett Ketchup Chips if you want something more ketchupy.
Smell test: These smell just like Heinz ketchup.
From the package: “For over 50 years Herr's has been committed to making the finest potato chips around. So it's no wonder that in our pursuit to offer the best tasting ketchup flavored chips,we teamed up with the folks at Heinz. ... Heins uses only the best tomatoes and a special blend of seasonings for a thick, rich ketchup that's America's favorite. Herr's uses only the finest ingredients and we cook our chips to a golden crispness; then immediately seal them in special foil-like packaging for full-flavored freshness.”
Online store: Buy Herr's Snacks on Amazon
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This snack was discovered by Jeremy at Tebo's Mini Market, Warren, Massachusetts.