Taste test: These are average.
The cheese flavoring seems more like the kind you'd typically find on a cheese curl than on popcorn (but it's less concentrated than it would be on a cheese curl). If you have a choice between a bag of these and a bag of Smartfood, I'd go with the Smartfood.
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Smell test: Cheesy, not great
From the package: Ingredients include cheddar cheese and buttermilk
Online store: Buy Utz snacks on Amazon #ad
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This snack was discovered by Keith and Melissa.