Taste test: These are really good.
They're ring-shaped things made from corn (or "maize" as it says in the ingredients), and they actually do taste like you're eating a bowl of beef chili with an impressive amount of spices. Good stuff!
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Smell test: Smells like a bowl of chili. Excellent.
From the package: “New Tortilla Hula Hoops XL ... make tortilla chips look flat! They're flavour coated ALL ROUND for maximum taste. Bigger Hoops in Bigger Packs - whole XL experience.” ... it seem the Brits spell chili with one more L than us Americans.
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This snack was discovered by Jeremy in London.