Taste test: These are pretty good chips.
At first, they tasted like mild ketchup chips (with good crunch). The more of these you eat, the more the seafood taste kicks in and you sort of taste the prawn. Many people will be scared away by the prawn, but these are worth trying.
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Smell test: Smells kind of ketchupy and just slightly fishy.
From the package: Ingredients include “prawn cocktail flavour [flavouring, flavour enhancers (monosodium glutamate, disodium 5'-ribonucleotide), colour (paprika), sweetener (saccharin, aspartame)]” ... “Contains a source of phenylalanine.” ... “Suitable for vegetatians.”
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This snack was discovered by Jeremy in London.