George Costanza and Double Dipping

By Jeremy Selwyn
Chief Snacks Officer

Don't be like George!

Here at, we often get asked about double-dipping. This issue gained great fame following the Costanza incident, in which Jerry Seinfeld's pal George got caught double-dipping at a wake.

I can sympathize with the double dippers, to a degree. It's everybody's top priority to maximize the dip-to-chip ratio. When you're ready to take that second bite and the remainder of the chip is dry, it's very tempting to double-dip.

Ideally, you should plan ahead to avoid this sort of dilemma. Make sure the first dip smothers the chip with enough for two bites. (Of course, this is not so easy. If you get too aggressive, the chip might break off into the dip, a snacking tragedy.)

But what if you weren't thinking ahead when you made that first dip? Is it OK to double-dip? If you're in any sort of public situation where the dip is being shared, or even has the potential to be shared, you must resist, even if means you must suffer. If you're eating alone, with every intention of dipping until the dip bowl is dry, and you're certain that you've got enough chips on hand to accomplish that, sure, go ahead.

Below is a transcript of George's unfortunate double-dipping encounter.

[George, attending a wake, takes a large tortilla chip, dips it into a bowl of what appears to be sour cream, takes a bite, dips it into the bowl again, and then eats the remainder of the chip.]
Timmy: “What are you doing?”
George Costanza: “What?”
Timmy: “Did, did you just double dip that chip?”
George Costanza: “Excuse me?”
Timmy: “You double dipped a chip!”
George Costanza: “Double dipped? What, what, what are you talking about?”
Timmy: “You dipped a chip. You took a bite. And you dipped again.”
George Costanza: “So?”
Timmy: “That's like putting your whole mouth right in the dip. From now on, when you take a chip, just take one dip and end it.
George Costanza: “Well, I'm sorry, Timmy, but I don't dip that way.”
Timmy: “Oh, you don't, huh?”
George Costanza: “You dip the way you want to dip. I'll dip the way I want to dip.”
[George grabs another chip, dips it, takes a bite and begins to reach for the dip as Timmy grabs his hand.]
Timmy: “Gimme the chip!”
[An all-out brawl breaks out between George and Timmy.]

The Web Just Got Less Useful.