Getting your mac and cheese fix even quicker
By Keith Shaw
Secretary of Snacks
Kraft's Easy Mac microwaveable macaroni and cheese has been around long enough that entire generation of kids has probably never learned how to make the regular version. (It was pretty easy: Boil water, add macaroni, cook a while, drain, then add the powdered cheese packet, milk and butter. Stir until ready.) Easy Mac eliminated a lot of these steps, mainly the butter and milk part, plus you get to microwave the water and macaroni.
But the whole process could still be made easier, which is why Kraft introduced the single-serving Snack Packet of EasyMac. I recently found one of these at a convenience store for 59 cents. The package eliminates the need to buy an entire box of serving-size packs, so you can get to your macaroni and cheese even quicker.
The taste was actually not bad — not as good as the old-fashioned variety, but good in a pinch. Because you only need to add water, it's good to have in the cupboard in case you've run out of milk and/or butter (or margarine if you're one of "those" people).
And yes, I realize that by using the phrase old-fashioned, I may get comments from people who argue that baked macaroni and cheese is more old-fashioned than the "blue box" instant version. But most of those people probably don't read snack food Interweb sites anyway.
I also realize that there's an even faster way to get macaroni and cheese — go buy a pre-made microwave version like Stouffer's, Lean Cuisine or Weight Watchers Smart Ones. However, those don't have the thin macaroni style that Kraft makes famous. So there.
More About Snacks
- Finally, Cheetos-branded mac & cheese!
- Lay's gets a new logo
- Lay's finds an odd way to roll out a dozen new flavors
- Twinkies everywhere!
- Turkey potato chips are taking over!
- It's Cheetos everywhere!
- Cheetos Popcorn has revolutionized baseball
- Mac n' Cheetos comes to BK's deep fryer
- Lay's chips replacing Wise at Fenway Park
- Dirt Cake: What do kids think?
- Thanksgiving's for Snacking!
- The George Lucas Diet
- Doritos Loaded arrives at 7-Eleven
- Doritos gets a new logo — again!
- Crisp can innovation continues
- Improving on Pringles?
- Pringles flavors go exotic
- The long and crunchy road
- Savoring the flavorings at Snaxpo
- Stuck snack rescued!
- Potato chip company challenge: Why no oregano chips?
- Can the Chipmaster make his own chip?
- Squirrel-flavored crisps? Only in Britain
- Video: Keith knows cheese puffs
- Video: Snacking Debates, Round 1
- The Snacking Blanket
- Where's the salt?
- Thanksgiving Snacking Tips
- Jax: The disrespected cheese puff?
- Another Snacking Milestone
- They're packing some serious popcorn
- I found the Snack Squad!
- Bill Belichick will eat anything with salt
- Salt & Vinegar Chips Don't Suck
- Companies profit on 100-calorie snack packs
- Smokin' Cheddar BBQ Doritos named champion
- Contest will name "experimental" Doritos flavor
- Potato chip signs are a hit at baseball parks
- Doritos bag was key to insider trading scheme
- What they're snacking on at 'The Office'
- 2006's Most Popular Snack Reviews
- Thyme and Tangerine? Bleh
- Resolve to Eat New Snacks in 2007
- Snacks for Christmas
- Calvin and Hobbes and Chips
- The Snacking Hour comes to cable
- Cracker lovers will love this truck
- A whole craze for Whole Grain snacks
- Super Bowl Snack Suggestions
- Coming soon to a snack store near you
- Talking turkey