A new year, a time to make a fresh start and try new snacking opportunities
By Keith Shaw
Secretary of Snacks
OK, the ball has dropped, the parties are over and you've probably logged a lot of hours on the couch watching college football. Your first instinct with the new year may be, "I should make a resolution to lose weight" (or other such craziness).
Fight this instinct. Those types of resolutions are for wimps, as we all know that by the time the Super Bowl rolls around, that resolution goes out the window when someone utters the words, "Nacho Fountain" or "7-layer dip." Why bother making a resolution that won't even last until the end of the month?
Instead, I'm offering up a New Year's Resolution that you can actually keep all year. In 2007, resolve to "eat a new snack" at least once a week (or once a month, for the less ambitious). This resolution is not only easier to keep than the "lose weight" resolution, but it's a lot tastier, too.
Here's how it works. Let's say, for example, that you can't stand salt and vinegar chips. This year, make a resolution to try a batch — you may find that the taste isn't so bad after all (try the Cape Cod variety, you can't go wrong). When you're in the grocery store and you see a new variety of snacks that you haven't seen before, go ahead and buy it instead of just reaching for your old reliable bag of Lay's Classic potato chips. New flavors and styles will drive this industry, inspiring innovation from snack manufacturers. If more people resolve to try something new in their snacking, perhaps we'll see even more exciting flavors in the years to come.
So go ahead, make the resolution. It's a lot easier than trying to get organized or resolving to be nicer to your mother-in-law.
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