Taste test: This round roll had a light beige color on the sides and a darker beige on top, with 10 thin chocolate stripes spanning the top. At almost 4 inches in diameter and more than 2 inches thick, it was pretty big.
I bit in to find that the chocolate stripes went all the way through the cake, but they were still quite thin and didn't bring a whole lot of chocolate to the taste, just a hint. The cake was dense with a bread-like feel, but still quite soft. The taste was pretty good, similar to the Hokkaido Cream version, but the small amount of chocolate did alter the flavor noticeably.
Smell test: Very sweet, mildly chocolatey. Nice.
From the package: “<BAKED WHEAT CAKE> ~ A soft and pleasantly sweet bread, each baked with the natural goodness of brown rice yeast ~” ... “Natural yeast bread” ... “Product of Japan” ... “To maintain quality, this product contains alcohol formulation packet. You may experience alcohol scent or slight bitterness in the taste. To soften the experience, please consume the product several minutes after opening.” ... “Best used within 60 days after defrosting.” ... “Tennen Koubo is baked in a unique process with natural sprouted brown rice yeast at its key ingredient. It can keep its freshness for a long time!”
Online store: Buy snack cakes on Amazon
Company: Nishimoto Trading Co. Ltd.
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This snack was discovered by Jeremy at Ebisuya Japanese Market, Medford, Massachusetts. Review published .