Home

Reviews
Potato Chips
Popcorn
Pretzels
Cheese Puffs
Chocolate
Tortilla Chips
Candy Bars
PB snacks
Seeds
All categories
All countries
All companies
Latest reviews
Most popular
Best ever
Worst ever
Snack brands
All brands
Doritos
Lay's
Cheetos
Ruffles
Pringles
Oreos
Snickers
Cheez-Its
Popchips
Takis
Herr's
Snyder's
Utz
Cape Cod
Wise
Nestlé
Hershey's
More food
5000 snacks?!
Star Wars Diet
We're eating!
Crunch news
The Simpsons
chickenortuna
Krispy Kreme

About Us
Site FAQ
Chips FAQ
Site Map
Subscriptions
In the News
Our Quest
Twitter
YouTube
Facebook

Lay's gets a new logo

A new look for the biggest brand in potato chips

By Jeremy Selwyn
Chief Snacks Officer

09.17.2019
As the top brand among Taquitos.net's 8785 snack reviews— with 190 varieties of Lay's potato chips and 31 kinds of Lay's Stax — it's significant when Lay's makes a relatively minor change to their famous logo.

What jumped out at me when I spotted these bags of Flamin' Hot Dill Pickle in my local Wegmans store was the closed loop on the bottom of the y, but they actually altered the logo in several ways — with a shorter bottom of the L; changes to the shapes of the a, y and s; a less prominent shadow behind the letters; less color variation within the sun shape; and the disappearance of the halo around the sun. And although the halo is gone, both the Flamin' Dill and Cheddar & Sour Cream have new concentric rings spreading out from the logo across the entire bag.

Here's a comparison of recent and new, from the very same store, with the redesigned Barbecue flavor being sold alongside the longstanding design on Sour Cream & Onion:


Going through the snack review archives, we can see that this is part of an ongoing evolution. Some of these changes are brand new, and some were seen before among the inconsistent versions of the Lay's logo seen across the globe.


Going from left to right: An even earlier version of the logo, with the letters not connected in script style, from the Canadian Ketchup flavor from 2001; the appearance of the script style connecting the a and y, as well as the sun halo in Cheddar Jalapeño from 2007; a return to the earlier disconnected letters in Deli Style in 2012; the looped y emerges while keeping the long L, script style and halo in Vegetable Soup flavor from Russia in 2013; and finally, a very recent Grilled Eel flavor from China that incorporated all of the logo changes (but with the logotype in both English and Chinese) that we found within a month of the appearance of the new look on the American bags.


More About Snacks

The Web Just Got Less Useful. Taquitos.net