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Beam me up, Eggo

Can waffles get even better with Star Trek characters?

By Jeremy Selwyn
Chief Snacks Officer

09.15.2009

For my latest adventure in the frozen aisle, I could not resist purchasing these Star Trek-themed waffles.

This wasn't just a fancy waffle box to promote a movie. Eggo went all-out and reshaped the surface of the waffles to create a flat surface in the center, then printed images of Star Trek characters (specifically, young versions of The Original Series characters from the prequel movie) onto the waffles.

In concept, this was unquestionably a brilliant idea.

However, the execution wasn't quite so perfect.

The first three photos to the left track the progress of first set of waffles that I ate (depicting Kirk and Sulu) as they proceeded through my food preparation process. Although Eggo flattened out the center to allow for application of their edible ink, they didn't get the images centered correctly. Sulu didn't come out too badly, but Kirk had part of his head printed on the waffle-shaped part of the waffle, so he ended up looking sort of like a Klingon.

For the fourth photo, we return for another day in my kitchen, as I prepared waffles depicting (I think) McCoy and Chekov. There are a couple of notable things here:

My previous Eggo adventures:

Frozen




Toasted




With Syrup




Another Day




More About Eggo Waffles

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