Taste test: When we first encountered the Jif Power Ups brand, it seemed strange that it was being used for two very different products — peanut butter-filled granola clusters and peanut butter granola bars — and this third one is a whole new thing from those, as it's sort of a rectangular soft cookie with a peanut butter coating on one side. The only common element is the peanut butter.
Before even getting to the bar, we need to cover some packaging problems. Each of the five pieces in the box was individually wrapped in a strong foil wrapper. It was very tough to open the wrapper, and even tougher to open it without breaking apart the fragile bar. The wrapper didn't work well for holding the bar while eating it, so thanks to the sugary peanut butter coating, sticky fingers become a high possibility.
As for the bars, the feel was slightly gritty, and the taste was just OK, nothing great, as the sweet peanut butter coating was just about good enough made up for the bland, oat-based bar. This was definitely a step below those first two Power Ups.
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Smell test: More than just peanut, can definitely smell the oats too, unfortunately.
From the package: “Say hello to Jif® Power Ups® — the perfect snack that starts with peanuts. Packed with goodness and yumminess, everyone wins with Jif Power Ups® Soft Baked Bars” ... “1st ingredient peanuts” ... “No corn syrup” ... “5g protein per serving” ... “The taste kids love! The goodness moms want”
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Company: J.M. Smucker Co.
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This snack was discovered by Jeremy at Shaw's at Boston University. Review published .