Taste test: These are pretty good.
These are similar in composition to the very popular Tato Skins, as they're molded from processed potatoes, but they're a bit thinner than Tato Skins. When you first bite into them, you don't notice the heat at all. A few seconds later, the heat starts to hit you, and as you eat more, it continues to build to a fairly intense heat level. Not the hottest chips out there by a long shot, but a good hot snack nonetheless.
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Smell test: Not a spicy aroma, just sort of potatoey.
From the package: “For a real kick, try Friday's™ Fire Bites™. Made with habanero spices, these chips aren't for wimps. Tear into a bag today, but be careful. THESE CHIPS BITE BACK!”
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This snack was discovered by Jeremy at Target.