Taste test: This box resembled a smallish cereal box (appropriate for Special K) and contained a foil bag that turned out to be about two-thirds full.
I opened the bag to find that the "Cracker Chips" basically resembled Popchips — round, wiggly crisps with a beige/yellow overall color and some unevenly applied green seasoning. There was no resemblance to Special K cereal. I poured some onto a plate and crunched in to find that the chips had less "pop" than Popchips, as they were not as crisp or crunchy. The chips also seemed thinner and denser than Popchips, which might explain the inferior feel. The taste was a bit bland. It tasted like the Cracker Chips were made from potato, but without much flavor, while the southwest ranch seasoning was just OK, with some ranchiness and some kick, a good taste, but just not anything special. To confirm my guess of potato, I checked the ingredients, and it turned out that the first two ingredients were potato (specifically, Potatoes and Potato Starch), but there were also some other grains, including Brown Rice Flour, Whole Grain Yellow Corn Meal and Oat Fiber. After I finished reading the ingredients, I noticed that there was a pretty good hot aftertaste. So nothing bad here, a decent light snack, but inferior to Popchips in multiple ways.
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Smell test: Only remotely ranch-like, but I could notice the zing of the hot peppers.
From the package: “27 great tasting chips for 110 calories” ... “Lose 1 inch off your waist in 2 weeks as part of the Special K Challenge™”
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This snack was discovered by Jeremy at Market Basket. Review published .