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Savoursmiths Wagyu Beef and Honey Mustard Potato Crisps
Snack Review

Savoursmiths Wagyu Beef and Honey Mustard Potato Crisps

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Taste test: A beef and mustard potato chip played a key role in the early history (and indeed the pre-history) of Taquitos.net. Specifically, one of our chip hunters snagged a bag of Brannigans Roast Beef and Mustard chips during a trip to England circa 1995. The sheer novelty of the flavor, along with the quality execution and intense mustard taste, advanced our nascent quest to find weird potato chip flavors that resulted in the launch of Taquitos.net in 2000.

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Those delicious Brannigans chips also raised our taste expectations when another chip hunter brought this one back from the same place more than 20 years later. This flavor followed the trend of increasingly specific flavors, as Wagyu Beef apparently refers to a specific category of cows based in Japan.

We opened the bag to find that the chips had a pale yellow color, with lots of small bubbles embedded inside and some sightly purplish-looking skin around the edges. We crunched in to find a very, very mild flavor by any standard, but particularly when compared to the Brannigans chips. There was nothing in the way of beef, nor much of anything in way of honey mustard, or even just honey. There was a slight hint of a spicy mustard, perhaps even a wasabi mustard, in the aftertaste, but it was extremely mild. If not for the flavor being named on the bag, I don't think I would have guessed beef, mustard or honey, let alone a combination of the three. Disappointing flavor, and strong evidence that you can't judge a flavor by what it says on the bag — you've got it eat it!

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Smell test: There's an aroma, but it didn't remind me of beef, honey or mustard at all.

From the package: “Luxurious hand cooked British snacks with style” ... “What's the beef? If you think we've got Beef you'd be spot on! We've rounded up the mouth watering flavors of well marbled Wagyu Beef and introduced them to sweet notes of honey mustard. So yes, our Beef is really quite special actually…”

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Company: Savoursmiths Ltd. (United Kingdom)

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This snack was discovered by David Heiniluoma in London. Review published January 2018.

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