Taste test: This new flavor of Ruffles promised a new shape and a new crunch, as they cut the chips with extra-wide, angular ripples and kettle-cooked them. The chips pictured on the bag didn't really do the shape justice, as it showed ripples that were very geometrically regular, whereas the actual chips took those shapes and twisted them unpredictably like other kettle-cooked chips, with a different look as a result of the ripples.
We crunched in to find a nicely crisp, fairly strong crunch that did indeed feel different from other Ruffles, and the crunch came with a whole lot of flavor. We could take lots of potato, plenty of cheddar and some mild spices that brought out even more cheddar taste without adding any major spice nor any heat. Good chips.
Shop: Buy Ruffles on Amazon
Smell test: Strong, very nice cheddar smell.
From the package: “2X the Crunch” ... “Deep-cut Ruffles® ridges kettle-cooked to crispy, crunch perfection and the flavor of bold, creamy cheddar with a zesty kick” ... “Official Chip of the NBA”
Online store: Buy Ruffles on Amazon
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This snack was discovered by Jeremy at Target. Review published .