Taste test: We've seen lots of puff-shaped snacks offering a peanut butter flavor, so when I saw this one under the Popchips brand name, my thoughts were 1) Probably another Bamba-like snack. 2) Why brand it as Popchips?
I opened the bag to find a similar look to other PB puffs, in this case with thick, somewhat irregularly shaped puffs and an uneven golden peanut butter color. I crunched in to find a taste that was strongly peanut buttery, right from the first bite. The crunch was kind of stiff and styrofoam-like, rather than soft. I'd say maybe it's that stiffness that represents the "Pop" of Popchips, except that it's a whole different feel from that too, and not a positive the way that the "Pop" of Popchips is. Still, these did deliver lots of good peanut butter taste, and when I shared the rest of the bag with some fans of peanut butter, they quickly became fans of Nutter Puffs.
Shop: Buy Popchips on Amazon
Smell test: Kind of like peanut butter, not quite the same.
From the package: “puffed snack with real peanut butter” ... “popchips have gone nuts. peanuts. we've taken everything you love about peanut butter and packed it into one perfectly snackable puff. peanut butter nutter puffs are a symphony of salty-sweet memories born from our shared love for this seductive spread. now that's peanut better.”
Online store: Buy Popchips on Amazon
Company: Popchips, Inc.
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This snack was discovered by Jeremy at Star Market (formerly Shaws, and Star Market again before that), Porter Square, Cambridge, Massachusetts. Review published .