Taste test: This version of Lay's from Taiwan had narrow ripples and a nice a golden yellow color, with some areas showing a bit more orange. There was barely any seasoning powder visible on the surfaces, save for some black specks that averaged about one per chip.
We crunched in to find a good crunch and a taste that was mostly fishy, but not really in a bad way. There were some mild spices too, but the fish was more noticeable than the spices, and it really tasted more like fish than shrimp. (The ingredients didn't specifically mention fish or shrimp, but the allergens sections indicated that it included both.) It was also the only snacks we've seen listing Perfume as an ingredient!
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Smell test: Mildly shrimp-like, with some spices.
From the package: “Ingredient: Potato, palm oil, sugar, cassava maltodextrin, monosodium glutamate, spices (perfume, garlic powder), hydrolyzed soy protein, potato maltodextrin, flavoring (aminoacetic acid), wheat maltodextrin, two Antimony oxide, acacia, citric acid, succinic acid, disodium succinate, flavoring agent (5'-hypoxanthine nucleoside disodium phosphate, 5'-guanosine nucleoside disodium phosphate), red pepper extra, antioxidants (Vitamin C)” ... “Contains: Shrimp, fish, soybean” ... “Product of Taiwan”
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This snack was discovered by Jeremy at Super 88, Boston. Review published .