Taste test: These potato chips had a strong yellow color and wiggly shapes, including some folded-over chips, with lots of red and green seasoning on the surfaces.
I crunched in to find a very strong crunch with OK crispness, with a lot of spicy tomato flavor. I could notice the tomato and some added spices much more than the cheese, but whatever it was they did, it tasted pretty good. Not a unique flavor, nor a flavor standout, but a good one.
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Smell test: Strong tomato smell.
From the package: “Fresh taste of Lay's® Signature™ Potatoes Crafted with Care™” ... “Do Us A Flavor is back! Pitch us a flavor you could win $1 million”
Online store: Buy Lay's on Amazon #ad
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This snack was discovered by Jeremy at Star Market (formerly Shaws, and Star Market again before that), Porter Square, Cambridge, Massachusetts. Review published .