Lay's Beer 'n Brats
Snack Review

Lay's Beer 'n Brats

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Taste test: Most years recently, Lay's has done a "Do Us A Flavor" promotion in which chip fans submit flavor ideas, then Lay's picks some, formulates flavors to match and sells them for a limited time, and finally chip fans get to vote on which one to keep as a permanent flavor. They seem to be doing things a bit differently this year. Despite the appearance of the words "Do Us A Flavor" on the bag, this apparently is not one of those flavors, but rather just a teaser flavor to entice people to submit ideas.

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As for the Beer 'n Brats potato chips in the bag, they had various shades of light yellow and light orange, with curvy shapes that had some bubbles embedded inside, plus a fairly sparse amount of small seasoning bits in various dark colors. I crunched in to find a nice savory seasoning that did not scream "bratwurst" to me and didn't even whisper "beer." If it hadn't had those words on the bag, I don't think I could have possibly guessed either of them as the intended flavor. But they were good chips.

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Smell test: Definitely not like beer. Maybe remotely like bratwurst, a mild mix of nice spices.

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Company: Frito-Lay

Categories for this snack:

This snack was discovered by Jeremy at Star Market (formerly Shaws, and Star Market again before that), Porter Square, Cambridge, Massachusetts. Review published .

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