Taste test: This Lay's adaptation of the Popchips concept had round shapes with varying degrees of wiggliness and cupping, with generally a light orange color from the seasoning, plus some much darker orange spots.
We crunched in to find a nice mild barbecue flavor, sweet and hot, pretty good. The flavor got better and stronger after eating several chips, and it stayed around for a nice hot aftertaste. The texture was crunchy but not quite as crisp as Popchips, as these just didn't have the same "pop" upon biting in. A good try and nice flavor, definitely the best of the three Air Pops flavors (the others are original and sour cream and onion). But the texture difference left these a step behind the corresponding flavor from Popchips.
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Smell test: Strong sweet barbecue smell, like a jar of barbecue sauce. Very nice.
From the package: “Full on taste 55% less fat” ... “We started with all the mouthwatering goodness Lay's® brand flavor and air popped it into these amazingly light tasting crisps. Our Lay's® Air Pops™ crisps have all the crunch and taste you've come to expect from us, with 100% taste and a whopping 55% less fat than regular potato chips.”
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This snack was discovered by Jeremy at Target. Review published .