Taste test: These potato chips (which also come in a non-seaweed version) had a light orange color over most of their surfaces, with various sized bits of green seasoning scattered unevenly.
We crunched in to find quite a bit of seaweed flavor — nothing subtle about it, this was packed with seaweed. If you like the taste of seaweed, you might be in heaven, but even as someone who doesn't particularly like it, I found this wasn't too bad. During the first few bites, I couldn't notice anything in the way of hot chili, but it did arrive in earnest in the aftertaste, and it kept growing hotter as I ate more chips. Not super-hot, but pretty hot.
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Smell test: Mildly seaweed-like, but not in a bad way. Couldn't notice any hot peppers.
From the package: “Koikeya The Pioneer of Potato Chips in Japan” ... ” 'Karamucho is Spicy & Tasty potato chips with chili powder and other various spices.” ... “Made in Taiwan” ... ” 'Ultimate Spicy Potato Chips' from Japan” ... “Karamucho was born in Japan in 1984. After many years of development and study, Karamucho is favored by many people nowadays, as the 'Original Spicy potato chips'. Karamucho is the No. 1 popular selling brand in the spicy snack category in Japan.”
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This snack was discovered by Jeremy at Ebisuya Japanese Market, Medford, Massachusetts. Review published .