Taste test: The bar had the same clever design as the M&M's Milk Chocolate Bar with Minis one, with 20 regular sections bearing a round M&M's logo, plus an M&M's character spanning all four rows and three virtual columns of extra-wide sections — the only difference being that this time, they added Rice Krispies in addition to mini M&M's within the chocolate.
The rice was quite evident from the correct angle, as it protruded from the bottom of the bar, and from there, there was no evidence of the M&M's. From the top, there were hints of the colorful M&M's showing through the chocolate, though not many of them, with no signs of the Krispies. When breaking off sections to eat, the M&M's were more obvious, as any given cross-section seemed to have one or more pieces exposed. The taste was about the same as the rice-less one, a nice milk chocolate, but the rice did add some additional crunch.
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Smell test: Nice creamy milk chocolate smell.
From the package: “Partially Produced with Genetic Engineering.” ... “M&M's® Minis candies with crispy pieces in smooth milk chocolate. That means you're going to eat me, doesn't it?”
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Company: Mars Wrigley Confectionery US, LLC
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This snack was discovered by Jeremy at Target. Review published .