Taste test: As someone capable of eating vast quantities of Froot Loops cereal in one sitting, I was excited to see that Froot Loops (which has also made cereal straws and cereal bars) has gotten into the gummy game. The box contained 10 individually wrapped packets, and each contained an assortment of about nine gummies shaped liked three-dimensional versions of various Arabic numerals. That was the odd part here: Branded as Froot Loops, but not shaped like loops. The digit shapes did distinguish them from all of the other gummy candies we've tried, but giving the Froot Loops gummies shapes that had nothing to do with Froot Loops was the biggest miss in gummy design since The Simpsons Fruit Snacks, which were shaped like various fruits rather than various Simpsons.
As for the gummies themselves, they came in various colors, but any given digit didn't consistently correspond to the same color. They tasted very good: moist with lots of fruit flavor, and not sugary or overly sweet. They tasted nothing like Froot Loops, a lot like many other gummy candies (but better than your average gummies), and far closer to real fruit than Froot Loops cereal ever had. I just don't understand how Toucan Sam though that he could get away with branding them as Froot Loops. There were no loops!
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Smell test: Pretty typical fruit gummy smell. Kind of like grape juice.
From the package: “Assorted Fruit Flavored Snacks” ... “Made with Real Fruit” ... “100% DV Vitamin C” ... “Gluten Free” ... “70 Calories” ... “Fat Free”
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This snack was discovered by Jeremy at Market Basket. Review published .