Taste test: I don't know whether the credit goes to the people of Nestle's Butterfinger Development Lab (I don't know any of them, or even if there really is such an institution), or the brand's marketing association with The Simpsons, of if maybe they have oompa loompas doing their good work — but somehow Butterfinger seems to be getting everything right lately.
I've often said that you can't improve on a Reese's Peanut Butter Cup, but when Butterfinger came out with their own peanut butter cup a few years back, they basically reinvented the peanut butter cup, with great success. They followed up with Easter egg and Unwrapped Minis versions, and although those didn't quite shake up the world the way the initial one did, both were solidly good products.
Now in the run-up to Halloween, every candy brand is pushing new shapes of their snacks, including some real duds where the candy designers clearly just went through the motions, such as the Reese's Pumpkin. Butterfinger has entered the Halloween candy arena with not a pumpkin or a ghost, but the bolder choice of a skull PB cup — and they did it well! These things looked great. The pack contained two of them, nicely detailed and with a big crack in the upper cranium. They were each even bigger by weight than the original cups, with the same lightly crunchy texture and excellent PB and chocolate taste.
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Smell test: Same as a Butterfinger bar. Nice!
From the package: “Smooth & Crunchy” ... “No Artificial Flavors or Colors” ... “Added Colors from Natural Sources” ... “Partially produced with genetic engineering.” ... “380 calories per pack”
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This snack was discovered by Jeremy at Target. Review published .