Taste: Tastes a little bit like normal Smartfood white cheddar popcorn, though not as sticky on your fingers. It didn't remind me of eating a Cheeze-It cracker, which is good I suppose because I'm not a big fan of the crackers. Of course, I didn't even realize they had a White Cheddar flavor, so I suppose they do taste just like the white cheddar flavor (I only remember the orange cheese version). But it was a good overall taste.