From the package
"Our story is a simple one. In 1934 the youngest son of a Pennsylvania Dutch farming family turned to the trade his family farm supplied potato chip makers to develop his special magic. You see, this man knew that he would have to make the best potato chips to satisfy his customers and establish his career. It would take magic a Special Magic only he had. A Magic recipe of determination, singleness of purpose, tireless labor and relentless dedication to his product was the success. In his passing, he gifted his demanding talent his Magic Recipe to his associates. We at Magic Premium Potato Chips are proud to have been a part of this man's life to have known him as a friend and as a teacher and we vow to maintain his uncompromising standard of quality, his special magic, in this product."