Taste: These are good ketchup chips. They've got a medium-strength ketchup flavor on the standard thin Walkers chips. Unlike many American and Canadian varieties of ketchup chips, they don't have red-colored flavor powder all over them; instead, there are just a few (very few) specks of red that you might not even notice. So now I'm figuring that all the red on those other chips is actually just for show.1