Taste: These were kind of like extra-wide potato sticks, with the same thickness and length but about three times the width. There was a good crispnes, and the taste was pretty good, but it really didn't remind our tasters of ketchup. If it were ketchup, it would be a very sweet and non-vinegary kind. It tasted more like a very mild barbecue sauce. Other than the lack of ketchup taste, pretty good.