Taste: There's nothing really special about these chips. I was expecting a really sharp cheddar taste after seeing the bag, but it's just an ordinary cheese flavor. Sometimes I think Frito-Lay just names new flavors and designs new bags without actually changing the chips themselves at all. Another opinion: Not bad at first, but then it gets to you after a while. I don't think I could or would want to eat a whole bag ... I've always felt that cheddar cheese flavor on a chip is better when it's on a ripple chip.