Taste: These are good rippled barbecue chips. They're on the sweet side, with quite a bit of sugar, and they've got a good taste. The "waffle" name threw of some people off, as they were expecting something completely different, rather than ripple chips.
"Our chips are still made the old fashioned way. This original method of 'slow' cooking produces a crunchier potato chip with that homemade taste." ... Ingredients include "prime processed lard" and "TBHQ added to protect flavor"