From the package
"Mickey's Snack Company Est. 1955" ... "Mickey mixes quality, fresh ingredients to create snacks that are fun to eat and full of character. Mouseketeers of all ages will enjoy Mickey Pretzels on the go or just relaxing."
Trivia: The full name of this snack is "Premium - Baked Mickey Pretzels" and they're available at both Disneyland and Walt Disney World.
This snack was discovered by Melissa at Epcot Center, Orlando, Florida.