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Taste: These were kind of like small regular pretzels, except that they were shaped like Mickey Mouse's head, instead of the usual knotted shape. They tasted like regular pretzels, with no mouse taste at all. There was a good dose of salt on these, as any good pretzel should have.
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Aroma: Smells like regular pretzels.
From the package
"Mickey's Snack Company Est. 1955" ... "Mickey mixes quality, fresh ingredients to create snacks that are fun to eat and full of character. Mouseketeers of all ages will enjoy Mickey Pretzels on the go or just relaxing."
Trivia: The full name of this snack is "Premium - Baked Mickey Pretzels" and they're available at both Disneyland and Walt Disney World.