"Bringing flavour to life! Best Flavour: Now we have new and improved flavours that give you the best taste experience ever. Just taste the initial flavour hit then savour the smooth, balanced flavour sensation. Best Taste: We ensure that we have the best golden colour and we gently protect them in air cushioned bags to minimise breakage. To keep them fresher than ever, we now pack our crisps in unique Ultrafoil® film to lock in maximum freshness."