Taste: These are pretty hot. They don't have any particularly distinctive flavor to them other than hot, but for Frito-Lay, this was a pretty bold move into hot chips. They do hot-looking orange-red color to them, much like Chester's Flamin' Hot Fries.
"Get ready for a sizzle of a flavor that will set your mouth on fire. Dive into a red hot blaze of fiery crunch with LAYS® brand Flamin'® Hot Flavor Potato Chips"