Taste: I expected these to be similar to onion rings, except with a barbecue seasoning, but the actual taste when I bit in was really surprising. It started out as a sweet barbecue, but it quickly transformed into a very sharp, intense heat. There was nothing on the bag that I interpreted to mean that there would be heat, but there was the word "zesty" mentioned a couple of times, which it turned out means hot. With good taste and nice heat, these earned praise around the chip bowl.
"The irresistible taste you love from Hawaiian Luau BBQ chips is now available in a zesty ring snack. The light and crispy rings are cooked to golden perfection and sweetened with just the right amount of Sweet and Zesty BBQ flavor to satisfy even the most discriminating palate."