Taste: These cheese curls had the same general shape, texture and fluorescent orange color as Cheetos Crunchy, but they were generally a little bit less crunchy than Cheetos, and there were none of the very large "Cheeto De Milo" pieces that you generally find in Cheetos. The cheese flavoring was very good, with a nice cheddary sharpness to it, definitely a step above the average orange cheese powder.