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From the package
"There's nothing like good BBQ, sweet, yet spicy, with a hint of smoke. That's the unique blend of flavors you get in our Smoky Mountain BBQ chips. Why Smoky Mountain? Well, Tennessee is famous for legendary things ... Elvis, Dollywood, country music and Smoky Mountain BBQ. One handful and you may even start singing about hound dogs and blue suede shoes. Smoky Mountain BBQ — It's the KIng of BBQ."