Taste: This microwave popcorn popped cleanly and nearly completely in about two and a half minutes, and it tasted good, but it was neither hot (as "Ass Kickin'" would imply) nor barbecue flavored (as "Barbecue" would imply). It had a good buttery taste with some other very mild spices in the mix, but since we were expecting barbecue, there was a lukewarm reception around the chip bowl.