Taste: I've usually been very critical of the various "cereal & milk" bars because rather than tasting like cereal and milk, they usually just taste like sugar cereal with extra sugar. How anyone came to believe that that can add a white sugary layer and call it milk is beyond me. However, this bar was a definite exception to the rule. It tasted good. Sure, it was sweet, but not way, way too sweet, and it maybe even slightly reminded me of what a chocolate sugar cereal tastes like when you add milk to it.