Taste: This bar was basically a whole lot of Froot Loops glued together by something sugary and formed into a bar, with a white sugary coating on the bottom of the bar. This wasn't the worst of the various "cereal and milk" bars on the market, but it was nothing great. Most of the cereal and milk bars taste quite sugary and almost nothing like cereal with milk. I love the taste of Froot Loops, but this bar tasted only slightly like Froot Loops. It didn't taste much like Froot Loops with milk either. Just a generic, sugary, slightly fruity taste.