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From the package
"We call them 'Dirty' Potato Chips because we don't wash off the natural potato juices, so they are crispier & tastier!" ... "Many decades past, all potato chips were made the old fashioned way. Hand picked potatoes were cooked in open kettles, one batch in a time, with a fry master waiting to remove the golden chips at the peak of their flavor. Today, potato chips are made in monstrous fryers with most of the flavor being washed out to prevent the potato slices from sticking to each other. Computers monitor these monsters for efficiency — not for taste or crunch."