Taste: I remember eating Cheez-Itz way back in high school, but I don't think I've ever eaten any since. This hot version is a great reason for me to get back into the habit. They aren't the hottest chips out there, but Sunshine has done a good job of I spicing up Cheez-Its, and these make a great snack with some extra kick. The heat is mild at first, but it does grow on you as you continue to eat more of these. You can taste the jalapeno flavor throughout.