Taste: Take a regular Dorito chip, roll it up (preferably when they're not hard) to make it look like a taquito, and you've pretty much got a "Rollito." As is typical with a Doritos snack, there's a ton of flavoring powder, and the Ranch is no exception. If you like Doritos, you'll like this new form factor. If you don't like Doritos, there's nothing here that will change your mind.
"Are you ready for bold Doritos flavors packed with a huge crunch in every bite? Bring it on... Introducing Doritos Rollitos ... Great Flavors and a powerful crunch rolled into a bite-size snack -- so munch 'em anytime, anywhere."