Taste: The good folks at Hershey's have taken The Great American Chocolate Bar and reshaped it to the form of a potato chip. (It's sort of like a Hershey Bar joined the Superfriends and declared "Wonder Twins powers ... activate! Shape of ... Pringles!" If the other twin could become a glass of milk, things would be just about perfect for me right now.) I can't even begin to imagine how or why they came up with an idea like this. But if you like the taste of a Hershey Bar, you should be quite satisfied with the taste of this Swoop, because it's the same. The cool thing I discovered is that the Swoop is approximately the shape of the roof of your mouth, so you can put one in your mouth and leave it there as it dissolves, giving you several minutes of great chocolate taste.