Taste: The thick nature and rippled-ness of the chips help preserve the vingear favor, making it almost subtle compared to salt & vinegar chips that are on regular, flat chips. This brings out more of the potato flavor in the chip, and you can eat more of them before you have to grab for the beverage. But just because the vinegar taste is subtle does not mean this is not a good chip. In fact, the vinegar taste comes later, which makes this an excellent snack. There were also very large chips in the bag, which we think is a trademark of Canadian chips.